Consumers told to buy
'new improved Nothing' on November 27
As part of international Buy Nothing Day, a new social media campaign is spoofing consumerism
and encouraging people to buy the new product "Nothing
TM."
The campaign is orchestrated by not-for-profit organization Do The Green Thing. The
international environmental organization claims to have members in 207 countries and runs a number of
campaigns encouraging people make small but environmentally beneficial changes to their lives and the
lives of others.
Part of the organization's philosophy is that consumers should buy less and re-use what they
already have, summed up as "stick with what you have got" by a spokesperson for the organization.
Following on from last year's spoof campaign, this year Do The Green Thing is encouraging
consumers to buy its new product - "New Nothing
TM
," advertised as "new and improved nothing."
Consumers can log on to amazero.com and purchase New Nothing
TM
for a price of €0.00. Following the
transaction, shoppers will receive a receipt certifying that they have bought "nothing."
This campaign is part of the wider anti-consumerist celebrations which occur on Buy Nothing Day
(BND). This international day of protest typically occurs after so called '"Black Friday" in the US, the day
after Thanksgiving that unofficially marks the start of the holiday season. This year's international Buy
Nothing Day occurs on Saturday, November 27.
Several Facebook groups and events have also been set up to mark the international day of
protest against consumerism including Buy Nothing Day, which as of November 23 has 25,726
members. The event can also be followed on twitter at http://twitter.com/#!/buynothingday.
To buy Nothing see: http://www.dothegreenthing.com/amazero
For more information about Buy Nothing Day see: http://www.buynothingday.org
The video for the New Nothing campaign is available here
